The Importance of Data Center Location 

June 22, 2018
Datacenter , Location
Deluxe company -

When it comes to choosing data center space for infrastructure hosting, location is a very important factor when considering load times, SEO or any other performance metric that involves a website and conversion rates. Because of such well developed infrastructures, your server can be located virtually anywhere thanks to the use of remote hands, although there are still many factors to consider when choosing where to place your server, including the quality of the data center that owns the infrastructure and the possibility of natural disasters that could occur in that specific location.

Below, we will go over factors to consider when choosing a data center for your infrastructure. At ColoCrossing, we have data center locations in 8 major markets including, New York City, Dallas, Atlanta, Chicago, Seattle, Los Angeles, San Jose, and Buffalo, as well as partnerships with other data centers around the world.

What to Consider When Choosing Your Data Center Location

There are a few factors to consider when choose the data center best fit for your website, including:

  • Target Audience – Depending on where most of your audience comes from can dictate where you choose to place your infrastructure.
  • Performance of Data Center – When considering a data center that is located in an area outside of yours, network carriers you have access to, what tier level the data center is and the type of support that is offered are important factors to consider. 
  • Locations Offered by Data Center – A data center with multiple locations can offer its advantages, but it is also important to consider where those locations are. If a data center is located somewhere that is prone to natural disaster, it could have a serious affect on your site’s performance if any downtime occurs.

At ColoCrossing, each of our data centers are tier 1 and have access to multiple network carriers assuring you will always be online and never experience downtime. Our data centers are backed by 24/7/365 tech support to resolve any issue you might have.  

A Closer Data Center Means Faster Load Times!

It’s no secret that the closer you host server is, the faster your load times will be. But why is this important? Studies show if a page takes more than three seconds to load, the user will more than likely bounce from the site rather than wait for it to load. This not only has a serious affect to your SEO performance, but can eventually lead to an overall decrease in conversion rates. Load times can have a direct impact on your conversion rate. Thus, if your infrastructure is in an ideal location, you’ll experience faster load times, which will lead to a higher conversion rate.

Let Us Help You Choose the Right Data Center Location

 At ColoCrossing, we have data centers in 8 major markets, including New York City, Dallas, Atlanta, Chicago, Seattle, Los Angeles, San Jose, and Buffalo. We also have partnerships with other data centers around the world, assuring we can provide you the space and location you need for optimal speed and performance,

To request more information or to Get More Info about our data centers, visit us online. Looking to inquiring with someone from our sales team? Email us at or give us a call at 1-800-518-9716!


Daniel Spritzer
Daniel Spritzer

As a Marketing Specialist for ColoCrossing in Buffalo, NY, Daniel has expertise in Social Media, SEO, Email Marketing, Inbound Marketing, and Content Marketing. He has a passion for building relationships with people as creative as him.